Summary
SEARCH engine company Yahoo has fought offa?groundbreaking? trademark infringement case over keywords and sponsored search results, which has been hailed as a major milestone for advertisers and online search users.
Experts at Newcastle-based law firm Ward Hadaway say the ruling in the case of Wilson (Victor Andrew) v Yahoo UK and Overture Services brings welcome clarity to companies that use search engine marketing.See the full content of this document
Extract
Spice Is Right for Ya Hoo in Trademark Court Win
In the case, mobile catering businessman VictorWilson took Yahoo and its sister company Overture Services (w...
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