Summary
TOYOTA makes a big thing of being 'first' in its advert for the new Prius. "I am the original, the first to break the mould, " the voice tells us as the car glides across the screen.
Twelve years ago, when it first went on sale, the Prius, pronounced Pree-uss for the uninitiated, was exactly that, the first mass produced hybrid car.See the full content of this document
Extract
Innovative Prius Leads Way - Again!
Since then, though, others have, albeit belatedly, jumped on the green bandwagon. As a result, the 20...
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