Summary
IT is not the first time One North East has had a crack at coming up with a publiclyfunded marketing campaign to promote the region.
Three years ago, under a previous management team, the regional development agency came up with a strategy with the meaningless slogan "Here.See the full content of this document
Extract
Getting the Message
Now".
It was poorly researched, badly executed, unenthusiastically ...See the full content of this document
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