Bmw to Launch All-Out Assault On the Premium Car Market
The Northern Echo › August 22, 2006
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Summary
BMW has been going through a difficult readjustment recently. But, as Motoring Editor NIGEL BURTON explains, there may still be growing pains ahead
IT probably started at Rover.See the full content of this document
Extract
Bmw to Launch All-Out Assault On the Premium Car Market
Until the board threw in the towel and gave up the struggle to make a success of the English Patient - as Rover became known - it seemed BMW could do no wrong.
Founded in Munich 88 years ago, Bayerische Motoren...See the full content of this document
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